The correct action is rarely the easy action. Making hard choices and enacting them is critical to successful entrepreneurship. Moral courage is like a muscle – the more it’s exercised, the easier it gets. Entrepreneurs serve the good of the company. You will have to let people go, disappoint vendors, and be candid with and go without clients. The hard choice now leads to greater success later.
Credit: Sam Rosenfeld, Verdigris / BrightFi
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